Climate change and changing eating habits are accelerating a rethink in the food industry. Check out how denovoMATRIX along with other German startups are helping bring ‘New Food’ to market, in an article from online-publication Handelsblatt.
So what is ‘New Food’? It is a fundamental positive change in the food industry and thus in global nutrition, towards more sustainable, and healthier options which include fermented foods, cultivated meats, as well as novel food ingredients. The aim is to make nutritious food available to everyone in the most environmentally friendly and resource-efficient way possible.
A recent study by Munich Strategy shows which start-ups in the food sector are particularly innovative. After a thorough detailed analysis, interviews with experts and discussions with entrepreneurs, Munich Strategy selected the top 50 – as innovative newcomers in the food industry.
The selection criteria according to which companies have been selected include:
1) Maturity: What stage of development is the company in?
2) Disruption: Is the company innovative and how big is the expected impact on the food industry?
3) Potential: Does the company have a great deal of leverage in the market in the medium term with its business model?
denovoMATRIX scored highly in all areas, leading to its positioning in the top 50 most innovative food startups in Germany. Click here for more